Broken Links in Your Blog – Why should you care for them for SEO

Dead or Broken Links are an annoying phenomenon in the world wide web, referring to hyperlinks relating to individual websites, obsolete web pages, cluttered servers or other internet resources that do not exist anymore. This process of link rot or link breaking is usually caused because the linked to targeted content, be it a blog post, research material or an exciting news story, does not exist anymore or has been moved to a different domain. Such link death sometimes returns server error messages like 404 error or DNS error, but mostly pops up apology messages by the server stating that the concerned link is no longer available or accessible.

Dangling Links – A Bad Netiquette

Broken or dead links are strongly discouraged by most search engines, including the Big G or Google, and not paying heed to such warnings may create a bad reputation for the link owner. Such dangling links create bad user experience for the netizens, who might invest precious time and money while digging up materials whether making inquiries on the net for study materials or looking for best deals or an important story on an urgent basis. When your reputation goes for a toss with such broken links, your market value as an authority on that subject or your professional repute about your products and services suffers a setback in the virtual world and otherwise.

The Various Reasons for Dead Links: Link Rot Cause Analysis

1)        There can be various reasons for a broken link, the most common being the linked to website does not exist any longer. Such a situation displays a “404 error” by the search engine; stating that the server did try to locate the URL but the targeted webpage cannot be located. Such circumstances can also arise when some news articles are accessible for a certain period of time free and are them moved to paid subscription domain. Such marketing tactics entail heavy damages for supporting links which use these sites as reference links for their important article threads.

2)        Another prevalent error is about the issue of target webpage or has expired or has been moved to a different domain altogether. In this case, the browser or the search engine displays a DNS error or may return a webpage or a URL completely unrelated to the required topic. This usually happened when the domain name elapses and listed by another user. Such a strategy is not uncommon in the web world to cash in on existing popular domain names to influence unwary web surfers and increase Page Ranking (PR) TRP.

Other Reasons For Dead Links And How To Combat Them

Broken Links are a usual phenomenon in academic literature and in digital archives. Dead Links usually stem from websites not being consistently updated or even not being properly assembled without appropriate verification of target content. Sometimes blocking software like firewalls or content filters can return broken link results. The best way to check your site on a regular basis to prevent such unprofessional netiquette is to run your website through a broken link checker device such as the ones listed below:

  • Xenu Link Sleuth:
  • For Word Press users:

Fixing your Broken Links as soon as you detect them and using a 301 Redirect to help your virtual viewers are some good practices that can be followed to fix the issue of dead links, as changing URLs without properly redirecting the old webpage can create a negative bearing on your PRs and your website in general.

Author bio: Amanda works as an experienced internet marketer in reputed firm. She is in the profession from past eight years and has seen all the ups and downs that occurred in the marketing field. She believes in delivering the top quality services to her customers which provides them long time success and profits. Also she recommends using online PDF to Word converter at

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